HOW TO SET UP WEBSITE BEST FOR MODULARHOME.COM

MAIN TOP NAV (BEST ORDER)

1. Modular Homes

Primary money keyword. This should be first.

Dropdown:

  • Ranch Modular Homes

  • 2 Story Modular Homes

  • Luxury Modular Homes

  • Modern Modular Homes

  • Farmhouse Modular Homes

  • Cape Cod Modular Homes

  • Log Modular Homes

  • In Stock Modular Homes

This becomes your core category hub.

2. Prefab Homes

Massive search volume and slightly broader audience.

Dropdown:

  • Small Prefab Homes

  • Large Prefab Homes

  • Modern Prefab Homes

  • Affordable Prefab Homes

  • Prefab Cabins

  • Prefab Cottages

  • Prefab Guest Houses

A lot of people search “prefab” before “modular.”

3. House Kits

Huge SEO opportunity and high lead volume.

Dropdown:

  • Steel House Kits

  • Cabin Kits

  • A-Frame Kits

  • Barndominium Kits

  • SIP House Kits

  • Tiny Home Kits

  • DIY Home Kits

This category will crush organically if structured right.

4. Tiny Homes

One of the biggest traffic categories online.

Dropdown:

  • Tiny Homes on Wheels

  • Tiny Cabins

  • Tiny Modern Homes

  • Tiny Farmhouses

  • ADU Tiny Homes

  • Off Grid Tiny Homes

This pulls in viral traffic + YouTube traffic.

5. Cabins

This is your strongest emotional category because of your Cabin Cowboy brand.

Dropdown:

  • Amish Built Cabins

  • Modular Cabins

  • Rustic Cabins

  • Luxury Cabins

  • Hunting Cabins

  • Off Grid Cabins

  • Cabin Shells

This converts extremely well emotionally.

6. ADUs & Granny Pods

Exploding category.

Dropdown:

  • Backyard ADUs

  • Granny Pods

  • Guest Houses

  • Mother-In-Law Suites

  • Garage Apartments

  • Backyard Offices

Very strong Google CPC category too.

7. Floor Plans

VERY important for conversions.

People LOVE browsing plans.

Dropdown:

  • 1 Bedroom

  • 2 Bedroom

  • 3 Bedroom

  • 4 Bedroom

  • Loft Designs

  • Open Concept

  • Garage Plans

This keeps people on site forever.

8. Pricing

Critical trust/conversion page.

Dropdown:

  • Modular Home Pricing

  • Tiny Home Pricing

  • Steel House Kit Pricing

  • Cost Per Sq Ft

  • Financing Options

  • Delivery & Installation

Most competitors hide pricing. You should lean into transparency.

9. Financing

High conversion helper.

Dropdown:

  • Home Loans

  • Land + Home Packages

  • Personal Property Loans

  • FHA/VA Options

  • Monthly Payment Examples

People mentally buy monthly payments.

10. States

This is your SEO monster section.

Dropdown:

  • Modular Homes in Texas

  • Modular Homes in Florida

  • Modular Homes in Tennessee

  • Tiny Homes in Kentucky

  • Prefab Homes in California

  • Cabin Kits in Colorado

Eventually all 50 states.

This may become your #1 SEO traffic source long term.

SECONDARY NAV / HEADER BUTTONS

These should sit top-right:

  • Call Now

  • Get Pricing

  • Free Catalog

  • Financing

  • In Stock Homes

“In Stock Homes” converts insanely well because buyers hate waiting.

HOMEPAGE PRIORITY ORDER

This is important too.

Above Fold

  • Big hero image/video

  • “Nationwide Modular Homes, Prefab Homes & House Kits”

  • Call button

  • Financing button

  • Shop Homes button

Then Immediately:

Featured Categories

  • Modular Homes

  • Tiny Homes

  • House Kits

  • Cabins

  • ADUs

  • Steel House Kits

Then:

In Stock / Ready to Ship

Urgency converts.

Then:

Most Popular Floor Plans

People love browsing layouts.

Then:

Pricing Transparency Section

“Starting at $XXK”

Huge trust builder.

Then:

Customer Videos / YouTube Tours

This is your superpower.

You already have massive content inventory.

BEST CONVERSION STRATEGY

Your biggest advantage is NOT just the domain.

It’s:

  • huge video inventory

  • social reach

  • emotional cabin content

  • nationwide inventory

  • category authority domain

  • price transparency

Most modular websites are:

  • corporate

  • slow

  • confusing

  • no prices

  • no personality

You can beat them by making ModularHome.com:

  • easier

  • more transparent

  • more emotional

  • more entertaining

  • more inventory-driven

THE MOST IMPORTANT PAGE TYPES

Priority order:

  1. State pages

  2. Product pages

  3. Floor plan pages

  4. In-stock inventory pages

  5. Financing pages

  6. Cost/pricing pages

  7. Video tour pages

Those are likely your future SEO winners.

MY RECOMMENDED FINAL NAV STRUCTURE

  • Modular Homes

  • Prefab Homes

  • House Kits

  • Tiny Homes

  • Cabins

  • ADUs

  • Floor Plans

  • Pricing

  • Financing

  • States

Top-right CTA buttons:

  • Call Now

  • Get Pricing

  • In Stock Homes